A collection of brochures explaining FedGroup products
I was assigned this project within my first two months working at FedGroup as the in-house designer.
FedGroup represents each of their unique product offerings as different coloured apples. The Employee Benefits being baskets of apples as these are products aimed at groups of people, and the Individual Benefits as single apples. This apple theme makes the design aspect much more fun to work with as it steers away from the traditional corporate steely feel.
This was my first big project, and the first one I had to follow all the way through to print. After many late nights, this is what came out:
